Tagline: Make The Simple Times Last
Objective: To create a new brand for the product, protein-fortified pasta. Come up with a name and brand identity for this product without copying from an existing brand in the marketplace.
Psychographics: Experiencers
Experiences are spontaneous and social. Pasta is an easy meal especially when plans change.
Target Audience: Mothers
Mothers carry most of the weight of cooking and cleaning in a typical household and care about their family's health and are busy people, therefore, need quick easy meals.
Key Aspects of Growth:
- Focuses on providing easy meals for your family, sports team, or any sort of event you may be hosting.
- Growth pasta focuses on benefiting your health while also remaining affordable.
- Keeping a sleek, modern design to avoid that cheap look Growth stays aesthetically pleasing on your shelf.
- Focuses on loyalty and community.
Software: Adobe Indesign, Adobe Photoshop